Client: Spotify

Agency: Uncommon Creative Studio, New York

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What the campaign was about

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Spotify's ongoing Public Playlists campaign turns real fan playlists into large-scale out-of-home creative, pairing witty, hyper-local playlist titles with imagery inspired by recognisable New York moments. The result is work that feels rooted in the culture of the city rather than created for advertising.

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What Lost Loved sourced and licensed

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Lost Loved sourced and licensed the cover imagery used across the campaign's billboards and wild postings. Working to a deliberately lean budget, we found imagery that felt premium at billboard scale while keeping the licensing practical across every execution.

How the imagery was used

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The sourced imagery became the playlist artwork across wheatpasted poster walls, digital billboards and out-of-home placements throughout New York. The first execution, Waiting for this since '99, launched during the Knicks' Finals run and quickly gained attention beyond the campaign itself.

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