Client: Pfizer

Agency: Publicis

Production Company: Park Pictures

Director: Lance Acord

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What the campaign was about

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Part of Pfizer's 'Out Do Yesterday' platform, reminding people to take care of their health and get vaccinated as they age. The spot has an authentic, retro feel - a nostalgic look back at the 2000s: Y2K, epic fails, the imperfect, genuine stuff people filmed at the time and shared through early platforms like YouTube, Vine and MySpace.

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What Lost Loved sourced and licensed

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Lost Loved was asked to source and find authentic content, from Y2K material to user-generated footage of epic fails like the trampoline clip.

How the imagery was used

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The content we sourced was seamlessly integrated into the mixed media Lance Acord shot to recreate the era.

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