Client: National Diamond Council

Agency: The Sunshine Company

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What the campaign was about

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A high-energy, shareable film for the National Diamond Council, designed to excite audiences about diamonds' place at the forefront of culture - expanding who diamonds are for, what they can mean, and the role they play in modern life. Above all, the brief was for the film to make people feel the change, not explain it.

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What Lost Loved sourced and licensed

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We sourced the images and footage used to build the film. Everything used was found and stock content.

How the imagery was used

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The brief called for a film heavily reliant on a mix of footage and images intercut with client-provided assets, so every frame had to be sourced, not shot. Delivering a high-energy, culturally fluent film built entirely from found and stock content demanded a level of sourcing precision and a curatorial eye matched to the ambition of the campaign.

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