Client: Meta/Instagram

Production Company: Park Pictures

Director: Lance Acord

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What the campaign was about

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The film follows a teenage girl discovering a passion for rocketry through Instagram, connecting with a community of real enthusiasts while exploring what Teen Accounts makes possible. Every part of that world needed to feel authentic because it was built around real people and real interests.

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What Lost Loved researched and sourced

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Lost Loved sourced real rocketeer UGC and worked with NASA to clear official splashdown footage and NASA logos for use throughout the campaign. Alongside the television film, the rocketeer content extended into the social campaign, creating a genuine community built from real launches, real creators and real experiences.

How the material was used

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The NASA splashdown footage appears throughout the film as the content the teenager discovers on Instagram, while the rocketeer UGC forms the social campaign surrounding the TVC. Together, they create a world built from real people and real experiences rather than recreation.